Feb 27, 2013

Apple: No Longer The World’s Most Admired Company



     There’s no doubt that Apple has been on a downward spiral for the past few months, and it seems that popular business magazine Forbes has noticed as well. Forbes contributor Brad Chase, whom is also a founding partner of Capitol Media Partners, noted that when the Forbes list of ”World’s Most Admired Companies” comes out this week, we won’t be seeing Apple at the top.
Chase took to his Forbes blog to note (via BGR):
The company isn’t going to disappear anytime soon. But the value of the once-invincible brand is teetering on the edge of a long, steady drop,
Apple’s well-documented approach to fostering a virtual community and establishing an open and transparent dialogue with its customers has been one of the leading drivers in its success. And now it is the cause of its inevitable demise.
     Chase went on to note that there were many contributing factors that resulted in Apple’s descent on the list, such as Apple’s Maps fiasco, and a false sense of security that Apple consumers seem to feel when purchasing an Apple product. It’s worth remembering that Apple has been the “World’s Most Admired Company” for 5 years running.